History

The company Schmidt & Bender was founded in 1957 by Helmut Schmidt and Helmut Bender in Biebertal-Fellingshausen.

One of the world's leading manufacturers

What once began in a laundry room with the most modest of means, developed within a few years into one of the world's leading manufacturers of precision riflescopes for hunting, competition shooting, police and military. Discover the history of Schmidt & Bender and take a look at the development of the product series as well as the changes of the logo and much more. You will recognize the philosophy that has been in place since the very beginning: Highest quality and precision to meet the ever increasing demands.


2020-Today

2022
New brand promise
New brand promise.

New brand promise

We have a new brand promise. Since over 60 years: more precision, more handcrafted quality and more service.

2022
New 3-18x42 hunting scope
New 3-18x42 hunting scope.

3-18x42

The riflescope for all hunting.

With LPI Leucht-Parallaxe-Integriert = Illumination Parallax Integrated and Bullet Drop Compensation II-Ballistic BDC II-B.

2022
New 6-36x56 PM II High Performance with LPI and P5FL
New 6-36x56 PM II High Performance with LPI and P5FL.

6-36x56 PM II High Performance

The best solution for mid up to extreme Long-Range Shooting. New Features: LPI Leucht-Parallaxe Integriert = Illumination Parallax Integrated and P5FL reticle.

2022
New 5-20x50 PM II Ultra Short with LPI
New 5-20x50 PM II Ultra Short with LPI.

5-20x50 PM II Ultra Short

Now with LPI Leucht-Parallaxe Integriert = Illumination Parallax Integrated, new magnification ring and TREMOR5 reticle.

2022
5-25x56 PM II with Double Turn
5-25x56 PM II with Double Turn.

5-25x56 PM II

Now with ultra flat Double Turn DT27, new ocular design and P5FL reticle.

2022
3-27x56 PM II High Power with new Double Turn Turrets
3-27x56 PM II High Power with new Double Turn Turrets.

3-27x56 PM II High Power

Now with ultra flat Double Turn DT27 and DT35.

2020
Overview graphic of which turrets can be converted with which of the new generation of turrets
Overview graphic of which turrets can be converted with which of the new generation of turrets.

New turret generation is launched

The new Turret Generation II is launched with the Single Turn II ST II, Single Turn II-Ballistic ST II-B, Double Turn II DT II and Double Turn II+ DT II+ and now forms a series with the Multi Turn II MT II.

2020
PM II ShortDot Dual CC
PM II ShortDot Dual CC.

FPSA Program France

The 1-8x24 PM II ShortDot Dual CC wins another tender. The French Army includes it in their FPSA program.

2010s

2019
3-21x50 Exos with landscape chamois
3-21x50 Exos with landscape chamois.

3-21x50 Exos

The hunting riflescope 3-21x50 Exos is released and now complements the Exos Series.

2019
GR²ID reticle with shooting range
GR²ID reticle with shooting range.

GR²ID reticle

The GR²ID reticle is launched especially for PRS competition.

2018
Winner of the German Armed Forces tender 1-8x24 PM II ShortDot Dual CC with its advantages
Winner of the German Armed Forces tender 1-8x24 PM II ShortDot Dual CC with its advantages.

1-8x24 PM II ShortDot Dual CC and winning a German Armed Forces tender

The 1-8x24 PM II ShortDot Dual CC is launched and subsequently wins the German Armed Forces tender “G28 patrol configuration, optical part”.

2017
Picture of new plant Schmidt & Bender Hungary
Picture of new plant Schmidt & Bender Hungary.

New and modern factory plant in Hungary

Another factory plant of the subsidiary in Hungary is being built.

2017
New products 2017 with LRR-MIL reticle, Multi Turn II turret and Throw Lever
New products 2017 with LRR-MIL reticle, Multi Turn II turret and Throw Lever.

LRR-MIL reticle, Throw Lever and MT II turret

The LRR-MIL reticle, the Throw Lever and the Multi Turn II MT II elevation turret are launched.

2017
Celebrating 60 Years Schmidt & Bender Logo
Celebrating 60 Years Schmidt & Bender Logo.

60th anniversary

The 60th anniversary of Schmidt & Bender is celebrated.

2016
New products 2016 with Polar T96, PM II Ultra Bright and 5-45x56 PM II High Power
New products 2016 with Polar T96, PM II Ultra Bright and 5-45x56 PM II High Power.

Polar T96, PM II Ultra Bright and 5-45x56 PM II High Power

The Polar T96 and PM II Ultra Bright riflescope series with an outstanding light transmission of at least 96 % are launched.

In addition, the 5-45x56 PM II High Power now supplements the PM II High Power series.

2015
New products 2015 with 1-8x24 PM II ShortDot CC, 1.1-8x24 PM II High Power, 1.5-8x26 PM II ShortDot and 3-20x50 PM II Ultra Short
New products 2015 with 1-8x24 PM II ShortDot CC, 1.1-8x24 PM II High Power, 1.5-8x26 PM II ShortDot and 3-20x50 PM II Ultra Short.

New PM II models come onto the market

The riflescopes 1-8x24 PM II ShortDot CC, 1.1-8x24 PM II High Power, 1.5-8x26 PM II ShortDot and the 3-20x50 PM II Ultra Short are launched.

2014
Field Target II image with application details
Field Target II image with application details.

Field Target II

The 12.5-50x56 Field Target was further developed. Now the Field Target II is available.

2014
Color Your Scope riflescopes in different colours
Color Your Scope riflescopes in different colours.

Color Your Scope

Schmidt & Bender designs the campaign “Color Your Scope” and offers the possibility for customers to choose any colour for a riflescope.

2014
New products 2014 with Stratos, Choose Your Light, PM II Ultra Short and PM II High Power
New products 2014 with Stratos, Choose Your Light, PM II Ultra Short and PM II High Power.

5-20x50 PM II Ultra Short and Stratos Series

The 5-20x50 PM II Ultra Short and the Stratos Series with the Choose-Your-Light function are launched.

2013
PM II Digital with reticle and performance details
PM II Digital with reticle and performance details.

PM II Digital

Schmidt & Bender receives research funds for a military project and thus develops the PM II Digital Series. These riflescopes can project external data into the field of view for the first time.

2012
3-27x56 PM II High Power with military application image
3-27x56 PM II High Power with military application image.

Development of the 9x zoom

A new riflescope for shooting at ultra-long distances is being developed as part of a call for tenders by the US military. The PM II High Power riflescope series was launched and was the world's first 9x zoom for military application. The USSOCOM tender was won by the 3-27x56 PM II High Power.

2011
5-25x56 PM II PSR with logos of the special units of the Army, Navy, Air Force and Marines from the USA
5-25x56 PM II PSR with logos of the special units of the Army, Navy, Air Force and Marines from the USA.

PSR tender

The riflescope 5-25x56 PM II PSR is the winner of the largest and most important US military tender. It is subsequently delivered to the special units of the U.S. Army, U.S. Air Force, U.S. Navy and U.S. Marines.

2011
Logo with new slogan Precision makes the difference
Logo with new slogan: “Precision makes the difference!”

New slogan for the logo

The slogan “The specialist with two names” is replaced by “Precision makes the difference!”.

2011
New products 2011 with the 1-8x24 Zenith later Exos and 3-20x50 PM II
New products 2011 with the 1-8x24 Zenith later Exos and 3-20x50 PM II.

3-20x50 PM II and 1-8x24 Zenith later: Exos

The riflescopes 3-20x50 PM II and the 1-8x24 Zenith are introduced. Later the decision is made to transfer the 1-8x24 into a new product series called “Exos” because of its high 8x zoom.

2010
Military and Law Enforcement riflescope 1-8x24 PM II ShortDot
Military and Law Enforcement riflescope 1-8x24 PM II ShortDot.

1-8x24 PM II ShortDot

The prototype 1-8x24 PM II ShortDot is shown for the first time at the SHOT Show.

2000s

2008
Riflescopes Summit, PM II and PM II ShortDot
Riflescopes Summit, PM II and PM II ShortDot.

2.5-10x40 Summit, 3-12x42 KK50, 12-50x56 PM II and 1.1-4x20 PM II ShortDot LE

The riflescopes 2.5-10x40 Summit, 3-12x42 KK50, 12-50x56 PM II as well as the 1.1-4x20 PM II ShortDot LE Law Enforcement are launched.

2007
Ad winner type Medal Federation of German Shooters and 12.5-50x56 Field Target
Ad winner type: Medal Federation of German Shooters and 12.5-50x56 Field Target.

12.5-50x56 Field Target

The 12.5-50x56 Field Target is launched.

2007
50 years of company existence Logo 1957–2007
50 years of company existence. Logo 1957–2007.

50 years Schmidt & Bender and new management

Sabine Bender-Gerlach, the daughter of the founder Helmut Bender, takes over the management together with Karlheinz Gerlach.

The 50th anniversary of the company is celebrated.

2006
Ad Protector for the 3-12x50 PM II with logo of the U.S. Marine Corps
Ad Protector for the 3-12x50 PM II with logo of the U.S. Marine Corps.

Tender U.S. Marine Corps

The 3-12x50 PM II won a U.S. Marine Corps military tender, beating 25 other riflescopes from international manufacturers.

2006
Ad from 2006 The Perfectionist 5-25x56 PM II
Ad from 2006: The Perfectionist: 5-25x56 PM II.

5-25x56 PM II in First and Second Focal Plane

The 5-25x56 PM II is now offered in both First and Second Focal Plane.

2005
1.1-4x20 PM II ShortDot
1.1-4x20 PM II ShortDot.

5-25x56 PM II and 1.1-4x20 PM II ShortDot

The 5-25x56 PM II as well as the 1.1-4x20 PM II ShortDot are launched.

2004
Logo with Slogan The Specialist with the two names
Logo with Slogan “The Specialist with the two names.”

1.1-4x24 Zenith and logo extension

The 1.1-4x24 Zenith now completes the Zenith Series.

The logo of Schmidt & Bender now has an additional slogan: “The specialist with the two names.”.

2003
1.5-10x56 Zenith wins the iF Design Award
1.5-10x56 Zenith wins the iF Design Award.

iF DESIGN AWARD

The 2.5-10x50 Zenith riflescope wins the iF DESIGN AWARD.

2003
1.5-6x42 Zenith with FlashDot illumination
1.5-6x42 Zenith with FlashDot illumination.

1.5-6x42 Zenith und LMC-rail

The 1.5-6x42 Zenith is launched and is also available with the light metal Convex rail LMC.

2002
Zenith shortest design riflescopes
Zenith shortest design riflescopes.

3-12x50 Zenith

The Zenith Series is supplemented by the 3-12x50 Zenith. From now on the Zenith riflescopes are always equipped with FlashDot illumination.

2001
New Logo with circle point instead of ampersand character
New Logo with circle point instead of & character.

2.5-10x56 Zenith and logo redesign

The first riflescope of the Zenith Series, a 2.5-10x56 is launched.

The logo is slightly redesigned and modernized.

1990s

1999
New product series PM II with the 3-12x50 PM II and parallax adjustment
New product series PM II with the 3-12x50 PM II and parallax adjustment.

PM II Series with Parallax adjustment/side focus

The PM II product series is launched, initially with the 3-12x50 PM II. They are now also offered with a parallax adjustment/side focus and illuminated reticle.

1999
FlashDot illumination for the 1¼-4x20
FlashDot illumination for the 1¼-4x20.

FlashDot illumination in the 1¼-4x20

The first FlashDot illumination is installed in the 1¼-4x20.

1998
New Schmidt & Bender Logo
New Schmidt & Bender Logo.

Modernization of the logo

A new logo is developed and launched:

1997
Various Police/Marksman riflescopes
Various Police/Marksman riflescopes.

P/M Sniper riflescopes

To meet the special requirements of snipers, a series of riflescopes were launched. The development based on consultation of leading weapon manufacturers and field experiences of special police units.

The new models are offered in fixed and variable magnification and with three different reticles: Bryant, Sniper and Mil-dot reticle.

Available are: 6x42 P/M, 10x42 P/M, 1.5-6x42 P/M, 3-12x42 P/M, 3-12x50 P/M and 3-12x50 MIL.

The riflescopes are made of aluminium with hard anodized surfaces and are designed for distances up to 500 m/546 yd. The 3-12x50 MIL, on the other hand, has a steel tube and is designed for distances up to 900 m/984 yd.

1996
Various riflescopes with illuminated reticles
Various riflescopes with illuminated reticles.

ISO 9001 Certification and official launch of illuminated reticles

The certification according to ISO 9001 quality management system is successfully accomplished.

Illuminated riflescopes can now be delivered and retrofitted after their legalization.

1994
Wildboar with illuminated reticle
Wildboar with illuminated reticle.

Illuminated reticles

Illuminated reticles can technically be installed from now on. However, at this point in time these are still prohibited items and the government is discussing about legalizing illuminated riflescopes.

That is why the riflescopes at that time are still delivered without illumination. However, they are manufactured in such a way that there is a possibility of retrofitting the illumination.

1993

Schmidt & Bender Inc.

Schmidt & Bender Incorporated is founded in the US.

1992
Location Schmidt & Bender Hungaria
Location Schmidt & Bender Hungaria.

Foundation of the subsidiary in Hungary

Schmidt & Bender Hungaria Optikai Kft. is founded as a subsidiary based on the round/circular optics department which was bought from the Hungarian company “Mom”. The factory starts its work with 80 employees.

1992

3-12x50 and change of management

The 3-12x50 is launched. Furthermore, Udo Harald Bender, son of the company founder Helmut Bender, complements the management.

1990

Handover of the management

Helmut Schmidt hands over the management to his son-in-law Hans-Albert Bender.

1980s

1988
Expansion of the location in Biebertal-Fellingshausen
Expansion of the location in Biebertal-Fellingshausen.

Expansion of the location

The location “Am Großacker 42, 35444 Biebertal-Fellingshausen” is being expanded. By now, 40 employees are working for Schmidt & Bender.

1983
New 1.25-4x20 riflescope for safari and driven hunt
New 1.25-4x20 riflescope for safari and driven hunt.

1.25-4x20

The riflescope 1.25-4x20 with a field of view of 32 m/105 ft is launched.

1981

First SHOT Show participation

For the first time Schmidt & Bender exhibits at the SHOT Show in New Orleans, USA and shares a booth with Heckler & Koch.

1980

First IWA Outdoor Classics Exhibition participation

For the first time Schmidt & Bender exhibits at the most important shooting show in Europe: IWA Show in Nuremberg, Germany.

1970s

1978
Centered reticle and M-Series riflescope in 4x25
Centered reticle and M-Series riflescope in 4x25.

M-Series

The M-Series is launched. M stands for “centered reticle”.

1978

First government contract

Schmidt & Bender receives its first government order from the Finnish Army for the 4x36 riflescope. 500 units are delivered in total.

1974

Riflescope with variable magnification

Schmidt & Bender produces its first riflescope with variable magnification: 1¾-6x36.

1971
First own logo with indicated reticle
First own logo with indicated reticle.

Production under own brand name

A new logo is developed and represents a new era: OEM products are no longer manufactured and the production focuses only on the own brand name.

1960s

1968

Relocation of the company

By now, Schmidt & Bender has 12 employees and relocates the company to “Am Großacker 42, 35444 Biebertal-Fellingshausen” which is still the existing location today.

1950s

1958
Laundry room production early years
Early production in a laundry room.

The first employee

The first employee is hired in 1958. Production is still located in a laundry room.

1957
OEM products
Some examples of OEM products like Geco, Sako, Frankonia, Rottweil, Kettner, RWS, Heym and Akah.

Production of OEM Products

The production of riflescopes initially started with OEM Products. Here are just a few examples. It is already being produced under the brand name “S&B Fellh. Wetzlar” (lower row in the middle of the picture).

Foundation – 1957

1957
Founders of Schmidt & Bender
The founders of Schmidt & Bender.

Foundation of the company “Schmidt & Bender”

Helmut Schmidt and Helmut Bender founded the company Schmidt & Bender in Biebertal-Fellingshausen.

At first, they worked with the most modest means in a laundry room but with a lot of passion and ingenuity. Highest precision and quality was not only a profession but also important for the precision mechanic Helmut Schmidt and the master precision mechanic Helmut Bender.